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Houston Internet Marketing – Why You Need a Website If You Have a Houston Business
In this day and age, the internet is the hub of knowledge. When someone is searching for a service provider, chances are they will look on the internet instead of in a traditional source such as a phone book. In the city, about 80% of people will do an internet search before making a big [...]
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Ezine Articles – Still Good?
Google recently made a change to their algorithms that greatly reduces the ranking of content that has been duplicated from another source, including content that was spun from another article. When this happened, Ezine Articles, a very popular article directory, was hit hard. They were hit so hard, in fact, that many have claimed that [...]
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Houston Email Marketing – Uses for an Email List for a Business
If you have a service business with a large customer value, getting just one new customer can add a huge amount to your bottom line. This is why it is very important to be able to convert leads that run across your website into paying customers. One effective way to do this is with email [...]
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Website Creation – Benefits of WordPress
WordPress is a program with many benefits for website creation. When I talk about WordPress, I am referring to the self hosted WordPress you can download at WordPress.org. It has more features and is more customizable than that found at WordPress.com. So what are its benefits? Easy to use WordPress can be running in a [...]
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SEO – Intranet SEO
You’re probably familiar with the word “internet”, but you may not have heard of the word “intranet”. An intranet is when a particular community has websites geared toward that particular community. They generally have their own search engine so they can find their sites. A large company may have many websites for many departments but [...]
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Landing Page Creation – Why Are Visitors At Your Site?
Why are your visitors at your site? First ask yourself what your visitors are looking for. When you are doing landing page creation, adapt the landing page to that answer. For instance, if the people in your niche are looking for a particular topic, highlight this information on your landing page above the fold so [...]
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Internet Marketing – Remember the Goal
What is the goal of internet marketing? The goal of internet marketing is to make money, and you make money by making sales. In order to be considered a “business”, you must be making money. A blog that doesn’t make money is a hobby. If you’re not focused on sales, you’re off course. Getting Off [...]
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Email Marketing – Email Lists vs. Lead Lists
Lead lists and email lists are both important parts of email marketing. They can both be used in unique ways to help your business. What is an email list? Members of an email list may be gathered by offering a small give-away in exchange for people’s emails. Once you have their email and their permission [...]
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Content Creation – Outlining for Content
Content creation is a big part of internet marketing. Good content is not plagiarized, its not stuffed with keywords, and the average person will enjoy it. Content creation for link wheels, blog posts, and other sites can be time consuming. Its also likely that you will run out of things to say. Outlining is a [...]
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Directory Submissions – Bad Neighborhoods
Are you stuck in a bad neighborhood online? Bad neighborhoods are areas of the internet known for link stuffing, plagiarism, and spamming. All these things trick google into ranking these sights, but Google wants to provide people with excellent content. Its important that you are associated with good neighborhoods when you are doing directory submissions. [...]
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