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The Myth of Good Website Design
Most local business owners believe that a gorgeous web design will ensure heavy traffic. Business owners might spend all their effort and money on a well designed website or on landing page creation only to be left wondering why they are not receiving adequate traffic. They might become discouraged or lose faith in the website [...]
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How to Write a Good Comment
I’ve been getting a lot of spam comments on this blog lately. Many are obvious attempts at backlink generation. My spam policy for this blog states that all approved comments must add to the conversation. Here are a few points to consider when trying to write good comments. No Links in the Comment The worst [...]
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Google Turnoffs
Internet marketing is all about balancing the needs of Google with the needs of your human readers. Since Google is in place to help those readers, this is usually easy to do. But some internet marketers forget that fact and focus too much on the needs of Google and end up turning Google away from [...]
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What you need to develop a website
Many people who are new to the web get confused about what you need to have a website. They buy a domain and don’t understand how to make their site show up. I’d like to help beginners get their first site, with all of the needed components. Step 1: Domain The first thing you need [...]
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To www or not to www
Elsewhere on this blog, I’ve discussed the importance of having a single domain. A short recap for those who missed it: your website should have one URL. If you can access both the www version and non-www version of your sites, Google will think you have two sites, which means splitting your backlinks. Luckily for [...]
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Keyword Density
When writing for the web, you want to be sure that the search engines know what your piece of content is about. You also don’t want to repeat the same word over and over such that any human can tell that you are writing for Google. This is where keyword density comes into play. What [...]
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The Search for the Best
If you’ve been reading about Internet marketing long enough, you’ve probably run across someone saying they have the best method. “My method will get you ranked fastest!” “I know the best way to get you to #1!” The truth is that most of these methods work great as long as you don’t just read about [...]
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What is Spinning?
Yes, Spinning is a type of stationary bike exercise that you may find at the gym, but this isn’t exercise blog, is it? In the world of internet marketing, spinning is the act of rewriting content you already have to use else where. I commonly spin content that I’ve written on this blog to post [...]
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How to Please Everyone
Do you know the phrase “you can’t please everyone”? In most cases, that is very true. The idea being that you shouldn’t try and instead focus on one target audience. But when it comes to content, it is important (and very good) that you try to please everyone. The world of Internet Marketing is driven [...]
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Search Engine Submission Misconseptions
I recently heard someone say that 80% of Internet Marketing is submitting your site to the search engines. While this may have been true 10 years ago, this is not the case anymore. If there is a link to your site, Google will find you – even if you never submit your site. What Submission [...]
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