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Clicks to Contact (Why you need a contact form)
Once someone gets to your website, what is the most important task you want them to perform? Contacting you! Whether is by phone or by email or by subscribing to your email newsletter, you want them to give you their name and number and ask you for something. But there are so many sites out [...]
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Why You Should Give Stuff Away
If you want business from the web, you have to give something away. This is becoming a standard of doing business online. But what that doesn’t mean is to give core services away. You don’t want to be doing stuff for free, so what you need to be giving away is knowledge. Make People Smarter [...]
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The Human Factor
Oh what strange time we live in that you must work at appearing to be human. But that is exactly what you must do on your site. People connect to other people. If your site is devoid of any pictures of humans, people are just not as likely to connect with you. It’s about Trust [...]
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What is this Web 2.0 thing?
The web is filled with buzzwords and one that sticks out above the rest is Web 2.0. But what exactly does this mean? Web 2.0 is a way of describing the social and collaborative web. Sites that let you respmd to the content in one way or another usually falls under this category. For instance, [...]
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Introducing Mr. Googlebot
Say hello to Mr. Googlebot. He is the ruler of the web. Your best friend and worst enemy. He makes the rules of the net. And most powerful of all… He determines who gets ranked number one in Google. Mr. Googlebot should not scare you, but you need to respect him and make his job [...]
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Why Keywords Matter
If you read Internet marketing material of any kind, you have run across the concept of keywords. Keywords or key phrases are phrases that people commonly use to look for your type of site through a search engine. For example, when someone is looking for a painter in Houston, they may type in “Houston painter”. [...]
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The Myth of Good Web Design
There seems to be a general thought wandering around most local business owners that thinks the key to getting traffic to your site is to have a really gorgeous web design. They spend all of their time and money on a gorgeous web site and then sit there and wonder why no one is actually [...]
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