Wouldn’t it be pretty nice if you could just send an email and customers would come to your door to buy something from you? That is the idea behind email marketing. You send an email to current customers and leads alike and remind them that you have awesome services to offer you. This will get some of their attention and they will return to you to make a purchase.
Email marketing is a very efficient way to stay in touch with prospects and customers and to communicate special offers. We will help you set up a lead capture system, set you up with an email marketing service like aweber.com and help you craft you initial free offer to get leads on your list. This will make it easy to manage an email contact list and generate special emails for your potential customers and to get current customers to return to buy more. We do all of the email marketing setup for you.
Why would someone want me to email them?
For you current customers, they know that you do good work and want to hear about special offers that you make only to your email newsletter. For leads, they want you to send them good information that is valuable to their lives. This will help you to build trust with these leads in order to bring them to you door.
By offering a mix of good information and special offers, an email list can be both good for you and for your customer. That makes it a win win situation all around. You want to keep yourself in the attention of your customers so that if they need your services again, you will be right there waiting for them.
An Initial Free Offer?
The best way to get people to sign up for your email list before they are an actual customer is to offer them a free report of very useful information. This offer needs to be very compelling so people just can’t pass up the offer. For example, a good report for an HVAC company might be something like “Top 10 mistakes most home owners make when choose an AC unit” which makes anyone looking to buy an AC unit very curious. They don’t want to make those mistakes too.
Without a free offer, you won’t get too many leads signing up for your email newsletter. We help you come up with a compelling free offer and set it up to be delivered automatically when someone gets on your list. Getting your email marketing setup can be one of the best ways to convert those leads to real customers.
To see our many other services click here.
