Oh what strange time we live in that you must work at appearing to be human. But that is exactly what you must do on your site. People connect to other people. If your site is devoid of any pictures of humans, people are just not as likely to connect with you.
It’s about Trust
When you are building a website, you want to build in items that make people trust you. For example, you can place logos for the trade organizations that you belong to on your home page. You can also have testimonials from satisfied customers. All of these build trust with your potential customers.
But an often neglected trust element is a photo of you. People want to see who they are dealing with. Or place a photo of your employees happily doing their job. Actual images of your company are way more effective at building trust then just generic stock photos.
Can’t take good pictures?
Don’t worry about it too much. Just get the nicest photo you can. If you are really not good at it, hire a photographer to come in and take some. Or hire a graphic designer to crop and edit the pictures that you took. But the picture doesn’t have to be perfect. People are more interested in knowing that it is a real photo of your company.
So if you don’t already have a photo of you or your company on your site, go add one today!